Information architecture

How to get users where you want them to go?

This might be trivial, but it really pays to think about it and adapt your strategy if your not using this principle.
It is the basis of all advertisements, if you think about it. You need to take the bus and companies want you to look at their ads. Let’s just put the ads where you wait and on the bus.

If your users come to your website downloading something they need, just put the content you are earning your money with right there.
The more relevant it is, the higher the likelihood of them following your bait.

Client: wants to stay anonymous
Job: Complete Platform-Relaunch

– Analysed the Data
– User Interviews
– Created a content Model
– Build the information architecture with content bridges
– Wireframes
– Interactive Mockups
– Final design in Adobe XD

Ela Haney
Zürich

+41 78 851 51 22
hi@ela.cool

Bitte einen kleinen Moment Geduld.

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