Fake it till you make it!
Also a classic strategy which you should always keep in mind.
It goes for all areas:
On a community marketplace, create offers to make it easy and attractive for others to follow. In case they get bought try your best to deliver, but if you can’t cancel and be honest about it.
You can also offer functions, but don’t fully develop them, just to check for people using them. Like a complex rating or a faceted search.
You don’t always have to have it all coded.
Client: Cook Eat AG
Job: Fake cool little brands to offer food products on the marketplace
– Brand Design