Responsibilities: Idea, Creative Direction, Business Development
Better today. Fitness motivation made easy. Ela and/or Steffi are instructing a sun-daily outdoor fitness workout in Zürich Altstetten.
Problem: Fitness enthusiasts and our instructors are often lacking the motivation or company to go out and train.
Solution: Better today offers the service to perform outdoor cardio training in a group. Participants get the motivation needed to actually show up through peer pressure, a signup form and a small fee.
Why it works: We all want to go out and do a fun activity in the sun with good people. Better today gives us all the opportunity to do just that.
Market: Participants should be a good fit for our instructors. Therefore the focus is on about 5k women between the ages 30-40 living in Zürich, Altstetten.
Competitors: There are no unlicensed fitness trainers in the area. With our very low price and high flexibility compared to professional training, we have an outstanding offer without competition.
Business Case: Each participant pays CHF 10.- for one training. We instruct up to 12 participants a day. With an estimated 135 days of sun in Zurich, we’ll earn around 16k within the first year.
Team: In year one we start with two instructors Steffanie Küchle and Ela Haney. After the first year, we’ll affiliate the business case and implement a snowball system for recruiting instructors.
Please let me know, if you have any feedback to this (still fictive) idea or ideas you would like to find in my portfolio.